Become an Individual Chicago Thanksgiving Parade Sponsor and Enjoy VIP Viewing on State Street

Individual Parade Sponsorships offer a comfortable, close-up way to experience the balloons, bands and live television excitement on State Street.

For spectators who want a more comfortable and up-close Thanksgiving morning, an Individual Parade Sponsorship offers access to the VIP TV Zone on State Street. It is an easy way to support Chicago’s grand holiday tradition while enjoying one of the best viewing experiences along the route.

Individual sponsors receive reserved VIP seating in the television performance area, where marching bands, cultural groups and featured entertainers deliver their biggest moments for the live broadcast. The experience also includes coffee or hot cocoa and access to convenient restrooms—small comforts that make a big difference on a busy November morning downtown.

The VIP TV Zone puts guests close to the production itself. Cameras, hosts, music and performances come together in this concentrated section of State Street, providing a behind-the-scenes look at how a live holiday broadcast is created. It is a memorable option for families, visitors, client entertainment or anyone who wants to make the parade part of a special Chicago Thanksgiving weekend.

An Individual Parade Sponsorship also helps support the enormous work behind the event. Approximately 500 volunteers, dozens of performance groups and a year-round production effort come together to create a free public celebration for the city.

VIP availability is limited for the parade on Thursday, November 26, 2026, from 8 to 10 a.m. CT. The route travels north on State Street from Ida B. Wells Drive to Randolph Street and airs live on CBS Chicago. Click HERE for current sponsorship availability, benefits, pricing and purchase details.

Parade first. Pie later.

Make your Thanksgiving morning one to remember from the VIP TV Zone.

The Chicago Thanksgiving Parade would not be possible without the tremendous support of our marketing partners; Setna iO, The Godfrey Hotel, Forvis Mazars, WorldStrides, Ozinga, DUDE Wipes, Jewel Osco, CD One Price Cleaners, Heat Holders, Raising Cane's, Rocky Mountain Chocolate Factory, Block 37, StayPineapple Hotel, Merecedes Benz Chicago, Digital Impact Video, CBS Chicago, Billy Goat Tavern, HI Chicago Hostel and Mariela.

Supported Charities of the Chicago Thanksgiving Parade include: The Night Ministry, YMCA Chicago, The Pediatric Oncology Treasure Chest Foundation, Beyond Type1, The Cornerstone Foundation, Chicago Cultural Alliance and Shriner Children's Hospital.